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Search Engine Optimization (SEO)

Drive targeted traffic to your web site with page 1 search engine results for your priority keywords. Thousands of online searches are being conducted daily for your services or products, and without effective SEO, that opportunity is being missed. Our approach to SEO has delivered strong organic rankings for our clients over the years, by adhering to industry best practices and not taking any short cuts.

An important element to successful SEO is to set realistic expectations. There is no instant gratification for organic web site rankings, rather work and time using effective keyword research, optimized content, tags and titles along with link building all lead to organic visibility. Be skeptical of any promises that 'guarantee' top rank results. The search engine ranking algorithm and the proportional weight of different elements that make up that algorithm are constantly being refined and modified, and our team is working on behalf of our clients to stay on top of these developments.

It is also important to ensure that your SEO efforts are targeting the correct keywords and keyphrases. It's important to ask whether the keywords being targeted are the ones being used by your targeted audiences. For example, a business may sell forks, knives and spoons, and as such may want their web site to be optimized for the Keyphrase, 'forks knives and spoons.' If uncovered by research it is learned that 80% of the targeted online searches actually used the phrase 'cutlery' instead, then rankings by themselves for the initial phrase won't do that business much good. Keyword research to learn about your audience enables the SEO undertaking to be much more effective.

Our SEO approach for each client:

  • Keyword research
  • Optimize the Website content
  • Link building
  • Measure and refine results

Our results speak for themselves, so learn what Gazz Consulting can do for you by requesting a free quote today.

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