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Social Media Marketing FAQs

What is Social Media Marketing (SMM)?
SMM involves promoting content in various ways to social media users, in attempt to increase traffic and exposure. SMM can involve developing content that targets social media users, building a network of other users, requesting votes from others, and anything else that involves getting votes and traffic from social media websites.


Can social media help to promote my business?
Regular communication with and referral generation from web site visitors and customers are core elements to any marketing effort, both online and offline, and social media is where people are these days. Social media is where conversations are taking place and where people are increasingly looking to communicate and get information. So done the right way, yes, social media can help to promote your business.


How many social media sites should I use?
While there are hundreds, if not thousands, of social media sites out there, it’s impossible to use them all. Generally, it’s more effective to use a small number and the larger platforms (Facebook and YouTube) actively, and if you want to have accounts at other sites where your audiences may be, that’s fine.


Why is SMM worth my time?
If your intent is to directly sell products (or something similar) it probably is not worth your time. In this case there are other things you could be doing with your time that would likely create better results. However, in most cases social media marketing is worth your time because of the exposure, name recognition and branding opportunities that it presents. In addition, it doesn’t cost anything to promote content with social media (unless you hire someone for this purpose).


How can I get started with social media?
The best thing to do is to be active in and comfortable using social media. Pick a few sites that are well-suited to your interests or to the content that you want to promote, and be active regularly.


How do I know if social media marketing is working?
Though it is difficult to track the results of social media marketing, there are usually ways to tell if a social media campaign is working. There are several things you can do:

  • Check your website stats and look at your referring data to see if you are getting any referrals from social media sites.
  • Ask your site visitors and callers how they found you.
  •  Keep track of your referrals and see if you are being referred business as a result of your involvement in social media.


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